SUMMARY

Digital professional with extensive experience in content strategy, web content, and UX across federal civilian, healthcare, ecommerce, and related sectors. Expertise spans content development, design, information architecture, UX research, social media, and presentation development. Proven ability to translate complex information into clear, useful content and insights that inform strategy and business decisions.

EXPERIENCE

Clinical Content Senior Associate
athenahealth | Belfast, Maine | Hybrid | August 2025 - Present

  • Develop clinical content assets for behavioral health and other specialties, including documentation templates, treatment plans, and order libraries

  • Prototype AI-assisted solutions to streamline tasks, reduce manual effort, and improve workflows and processes

  • Develop and apply best practices for athenaClinicals cloud-based electronic health record system using evidence-based clinical practice guidelines

  • Support accurate code-set mapping across clinical content, including SNOMED, LOINC, CPT, and ICD-10

Sr. Content Strategist
Bixal Solutions, Inc. | Fairfax, Virginia | Hybrid | June 2022 - March 2025

  • Reorganized small-business content across a section of a federal agency website to improve findability

  • Supported a federal agency marketing team on a White House pilot initiative focused on new mothers

  • Built content architecture and coordinated translation with team into more than 10 languages for a major site rewrite and migration to a new content management system

  • Co-produced a monthly email newsletter that reached federal, state, and local government engineers, content specialists, and UX/UI designers across a platform used by 94+ federal agencies

  • Established editorial standards and processes, including style and formatting guidelines

  • Developed content models, metadata, taxonomies, and sitemaps

  • Shaped content design and information architecture alongside UX researchers, accessibility experts, and designers

Web Content Coordinator
Penn Medicine | Philadelphia, Pennsylvania | Hybrid | July 2016 - June 2022

  • Conducted user research with Penn Radiology residents during the consolidation of two residency programs; findings informed website navigation

  • Designed and conducted usability studies to evaluate newly redesigned academic department pages, including interviews with staff and residents across multiple departments

  • Co-managed a Penn Spine Center user study assessing patients' and prospective patients' ability to find relevant information, identify useful content, and understand the Center's role

  • Coordinated content and social media initiatives for Penn Radiology with department administrators, clinical teams, research labs and centers, marketing managers, and technical partners

  • Designed template concepts adopted across 15+ academic department websites

User Experience Design Associate
PointRoll | King of Prussia, Pennsylvania | July 2013 - January 2016
PointRoll was a digital marketing agency (acquired in 2015 by Sizmek).

  • Developed feature designs and wireframes for the OnPoint web tool in consultation with product and business analysis teams

  • Documented visual design patterns for the 2014 and 2015 OnPoint web tool rebrands

  • Collaborated with marketing to develop a product voice and tone style guide

  • Developed the OnPoint Help Center, including its content, navigation, and structure, in collaboration with product trainers, developers, and an instructional content designer

  • Wrote and edited documentation and maintained the company UX Design blog

Digital Content Editor/Visual Designer
hibu/Yellowbook | King of Prussia, Pennsylvania | May 2010 - March 2013
hibu (formerly Yellowbook) is a UK-based directory and internet services company.

  • Created content and provided social media monitoring and customer support for branded Facebook and Twitter pages

  • Designed Facebook pages and edited, proofread, and published internal and consumer care content for yellowbook.com and weforia.com

  • Produced print campaigns and web collateral for Weforia, a daily deals site

Web Designer/Senior Web Designer
True Action/GSI Commerce | King of Prussia, Pennsylvania | October 2005 - May 2010
True Action was the marketing services division of GSI Commerce, a leading ecommerce service provider now d/b/a eBay Enterprise.

  • Led the design and localization of a major toy retailer's website into four languages

  • Created advertising, concept shops, emails, and landing pages for more than 50 different ecommerce sites

  • Redesigned homepages for two sports retailers and a major sports league


VOLUNTEER

Social Media Volunteer/Website Manager
Performing Arts Complex of Delaware County | Wallingford, Pennsylvania | 2014 - 2018
The Performing Arts Complex of Delaware County was a non-profit organization that closed in 2018.

  • Managed Facebook content and grew organic page likes by 100% in one year

  • Led content reorganization and a light redesign of the organization's primary website, pacofdelco.org


SKILLS

Content Strategy & CMS: Content modeling, information architecture, content design, Drupal, Sitecore, WordPress, SharePoint, MODX, GovDelivery, HTML

UX & Research: UX research, usability testing, Figma, Axure, Miro, Mural

AI & Emerging Technology: ChatGPT, Claude, Claude Code, Codex

Analytics & SEO: Google Analytics, Semrush, Siteimprove

Digital & Collaboration Tools: Hootsuite, Sprinklr, Airtable, Confluence, Jira, SharePoint, Slack, Teams


EDUCATION & CERTIFICATIONS

Bachelor of Science in Marketing, Thomas Jefferson University - Philadelphia, PA
Certificate in Graphic Design, Sessions.edu - New York, NY
UX Certificate - Research, Nielsen Norman Group
Certificate for Introduction to Web Accessibility, edX
Google Analytics Certifications